Thursday, September 4, 2014

ModCloth :: Fashion Truth

ModCloth's founder Susan Koger recently wrote a letter and made a commitment to represent all sizes in both their models and in ModCloth's clothing. I think that her statement about reflecting women as they really are is so important. People are all different shapes and sizes and a company that reflects that in their advertising is a company that I am proud to work with.
No one should feel excluded when it comes to fashion and feeling great in their clothes. If you are interested in this movement you can find more information here.

How do you guys feel about the fashion industry and how it represents women?


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  1. i love this outfit! the colors, the stripes....

    i am a big fan of modcloth's model choices... i really like that they try to show this variety of women :)

  2. I love companies that are actively trying to be more inclusive. Not everyone is a 5'8" size 2. Always glad to see petite lines and plus sizes with clothes that are actually cute.
    P.S. You look awesome here. That yellow cardigan is so cheerful with the blue striped dress!

    Jamie |

  3. I read that same letter this morning! It would be soooo amazing if the fashion industry represented women as we are. How wonderful of Susan Koger to step up to the challenge!

  4. Hi Elycia,
    I think companies like Modcloth and PinupGirl Clothing for example are getting it right. They show all shapes and sizes of model and also show how their clothes fit from different angles etc which is great if you're online ordering and can't try before you buy.
    Other companies not so much, I am always less inclined to buy something if it's not shown on a model or you can't zoom in on it!
    You look fabulous by the way and I love seeing your outfit posts.

  5. One of the things I love most about Modcloth is that they not only offer larger sizes of clothing - they also use them in their advertising! It's insane to me that so many brands aren't making this shift when we know that the average American woman is a size 14.

  6. Hi Elycia!
    I'm a big fan of your blog, I get excited every time there is a new post! ;) I read you from Mexico City. x

  7. Wherefore art thou, lovely Elycia? Hope to hear from you soon. :)


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